The in-flight entertainment system is a crucial component of a passenger's experience during a flight. My client, a major airline, approached me to redesign their in-flight entertainment system because they were receiving negative feedback from passengers about the user experience.



The current in-flight entertainment system is outdated, difficult to navigate, and has limited content options.

Users are often frustrated with the slow response times, poor connectivity, and technical glitches.


My objective was to design an intuitive and reliable system that provides a variety of entertainment options while accommodating a range of user needs and preferences.

Additionally, I came across the idea to integrate a chatbot to the system. It allows passengers to have a seamless and entertaining flight while chatbot facilitates will ensure clear and fast communication with an aircrew.

Key stats

<aside> ⚪ Jump to the final design


01 Understand the goal

To address the problems, I conducted research to gather insights and identify pain points. I conducted an interviews with 3 travelers from various demographics. Also, I analyzed competitors' in-flight entertainment systems and benchmarked their features and functionalities.

Key market trends

As more travellers return to the skies post-pandemic, providing a convenient and personalized customer experience has become a primary concern for the aviation market.

According to Grand View Research

According to Grand View Research


While entertainment activities, such as playing games, streaming movies, or reading some journals, were available to air passengers long ago. There were huge potential improvements for the in-flight entertainment.